A lot can be said about Don Ressler. He is an innovative and highly successful business person. He has built his understanding of the internet market for many years now. He has helped in the growth and success of several companies. The success seen in businesses such as JustFab has seen him called an internet marketing guru. Don Ressler started his first company known as FitnessHeaven.com. He sold the company later to Intermix Media at a very young age. He joined Intermix Media where he led several ventures in the company that assisted in increasing the value of the company’s stocks. It was at Intermix Media that he met his future business partner, Adam Goldenberg.
Don and Adam worked at Intermix Media. However, Intermix Media was sold to News Corp, and the two had little control of the business. They decide to start their company known as Intelligent Beauty. The company sold a line of cosmetics in the internet market space on TechStyle.com. They focused on a weight loss system, skincare, and general cosmetics. A few years after the start, Intelligent Beauty was rebranded to JustFab. JustFab became an e-commerce fashion store that focused on a subscription business model.
JustFab received a funding of $33 million from Matrix Partners at the start. Goldenberg and Ressler enlisted the services of Kimora Simons who worked with them as the president and the creative director of the company. JustFab held another round of funding in April 2012. The company was able to raise $76 million that would expand and grow the business. The funds were outsourced from companies such as Intelligent Beauty, Matrix Partners, Rho Ventures, and Crossover Ventures. Don Ressler established the headquarters of JustFab in El Segundo. The place was an ideal destination as it had an international airport facility and an expandable office space on Brandettes.
JustFab has always focused on expanding its markets to meet customer needs. Since most of the company’s subscribers were parents, they decided to launch a fashion line for children. The brand was called FabKids and started operating in January 2013. JustFab purchased Fab Shoes during that year. Fab Shoes was an e-commerce site based in Europe at https://pando.com/2014/08/28/breaking-justfab-raises-85m-at-what-sources-say-is-a-1b-valuation/. The purchase assisted in the increase of the company’s market by 500,000 in Spain and France. The company had a total number of subscribers amounting to 3 million by December 2013.