Alright, the skinny on Nathaniel Ru, co-founder of Sweetgreen, is that he has brains breeding and background to make waves in the food service industry. Plus, he has grassroots common sense enough to know what works, and if not, and how to make it so. What is most impressive and surprising about Sweetgreen is the speed of its success.
Surely, this success is due to Nathanial Ru’s innovative thinking and passionate desire to make a positive change in communities and an industry across the United States, starting right in Georgetown University. It is in the company’s DNA, according to Ru. First and for most, he and his co-founders want a brand name that stands for something and can be a trusted name for a healthy product and service.
But, the quality level of services and products, when it comes to commerce with Sweetgreen, is only half of what makes it worth looking into. There is also a technically savvy aspect to this business that has a niche market. This is an extremely good practice. One third of all their transactions occur online through its website. And, they are definitely with it when it comes to ordering via mobile application. That also is nice, because the whole ordering by smartphone maneuver can be hard for business and their customers to navigate.
As if a genuine desire to improve the quality of people’s lives and the smarts to incorporate the Internet of Things into its business model are not enough, there is more innovation permeating from this company. They also operate, from the executive level on down, from a daring and different point of view. That is to say that for a couple of weeks during the year corporate operations halt so that the figure heads can serve from the frontlines. This ensures that their view of what is going on in their establishments is crystal clear.
The real genius of the Sweetgreen venture is the vision required to see exactly what need was in existence but not being filled. Usually, the smart money in business says to reverse engineer and follow the leader to success. Nathaniel Ru, his partners and their company really do stand that advice on its head.
One fun fact about Nathaniel is that he has a passion for reading books. A lesson he keeps in mind, when it comes to running his business, is that he cannot do it all and some things have to be delegated. He admires Kevin Plank of Under Armour, as a fellow CEO (Chief Executive Officer). And, his favorite restaurant is Johnny Monis’ Little Serow.