Why Use Mutli-Variate Testing on Your Website

Web developers, marketing specialists, site owners, and content writers may all play a significant role in designing, developing, launching and modifying a website today. Since each player has their own unique responsibilities, they can easily add value to different parts of the site. From making sure the website has every element needed to be effective to writing useful and engaging content to grow their target audience organically, there are many different things that go into a well run and operated site. Also, it is also important to note that before a site is published and launched to the public live online, the site has to be tested for any problems or issues of concern. Specifically, when the site owner is looking to ensure the site is optimized for high conversion rates and high profits. With all of this being said, one of the first things that the designer and developer of the site must consider is what type of testing should be used to ensure the site meets these and other standards.

Choosing a Specific Types of Testing for a Website

Typically, when the site owner chooses a specific type of testing, they will need to review both the pros and cons each, what kind of project it is and anything else that will impact these activities. Fortunately, there are different kinds of testing that can be done to accomplish and achieve the goals and objectives set. So, for those of you who may be interested in the different types of testing that’s used in this industry, you may want to consider the pros and cons of multi-variate Testing testing.

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Mult-Variate Testing is Very Flexible

Similar to the concept of a/b testing, Multi-variate Testing gives the developer a certain amount of flexibility when they are trying to determine if the site meets certain standards. However, the major difference between the two is that multi-variate testing is designed to compare multiple variables instead of being restricted to only one variable at a time. So, based on the nature of this kind of testing, there are some benefits that developers must consider as they make their decisions to select a specific type of testing for a website. For instance, multi-variate testing gives the tester the capability to change a headline and a photo at the same time. Or, they may choose to test 3 variations of the photo and the headline to see which combinations work best. Whatever the case or situation, this type of testing allows the site owner to test various innovations on the site to see which ones will yield the highest profits.

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