Why Use Mutli-Variate Testing on Your Website

Web developers, marketing specialists, site owners, and content writers may all play a significant role in designing, developing, launching and modifying a website today. Since each player has their own unique responsibilities, they can easily add value to different parts of the site. From making sure the website has every element needed to be effective to writing useful and engaging content to grow their target audience organically, there are many different things that go into a well run and operated site. Also, it is also important to note that before a site is published and launched to the public live online, the site has to be tested for any problems or issues of concern. Specifically, when the site owner is looking to ensure the site is optimized for high conversion rates and high profits. With all of this being said, one of the first things that the designer and developer of the site must consider is what type of testing should be used to ensure the site meets these and other standards.

Choosing a Specific Types of Testing for a Website

Typically, when the site owner chooses a specific type of testing, they will need to review both the pros and cons each, what kind of project it is and anything else that will impact these activities. Fortunately, there are different kinds of testing that can be done to accomplish and achieve the goals and objectives set. So, for those of you who may be interested in the different types of testing that’s used in this industry, you may want to consider the pros and cons of multi-variate Testing testing.

Read: http://www.gcreport.com/ai-tools-power-ecommerce-revolution/

Mult-Variate Testing is Very Flexible

Similar to the concept of a/b testing, Multi-variate Testing gives the developer a certain amount of flexibility when they are trying to determine if the site meets certain standards. However, the major difference between the two is that multi-variate testing is designed to compare multiple variables instead of being restricted to only one variable at a time. So, based on the nature of this kind of testing, there are some benefits that developers must consider as they make their decisions to select a specific type of testing for a website. For instance, multi-variate testing gives the tester the capability to change a headline and a photo at the same time. Or, they may choose to test 3 variations of the photo and the headline to see which combinations work best. Whatever the case or situation, this type of testing allows the site owner to test various innovations on the site to see which ones will yield the highest profits.

Todd Lubar: Selling Smart Homes to Smart People

According to Mr. Todd Lubar, president of TDL Global Ventures, the real estate market is about to experience a paradigm shift. He likens it to other such leaps forward in technology like the invention of the steam engine or the automobile. Mr. Lubar is referring to the advent of the age of the smart home. Houses in the future will differ from the homes where we grew up. Our internet connections will allow us to manage every facet of what makes our houses our homes.

Todd Lubar is a real estate professional based in Maryland. He presents the “charmed city” as a more reasonable choice for millennials who are looking for homes in the Washinton, D.C. – Baltimore area. Mr. Lubar specializes in refurbishing properties in Baltimore and fitting them with all of the latest smart home technologies. He believes that the trend of savvy buyers looking for “internet of things” (IT) features is only in its infancy. He predicts that in 30 years every home will be a smart home, connected to the internet.

Mr. Lubar is a graduate of Syracuse University, with a bachelors degree in speech communications. He has worked in nearly every facet of the housing industry, from construction to mortgage brokerage. Mr. Lubar derives great satisfaction from helping to fulfill peoples dreams, by putting them in homes they will love and at the right price. Todd Lubar is a naturally skilled real estate entrepreneur with good instincts for the trends in the market. His objective is to strive to combine continually innovative technologies with reliable real estate practices. For more details visit LinkedIn.

Todd Lubar attributes his success to a variety of factors. Not least of which is his attention to details and consistently following up with his team of trusted real estate professionals, with whom he has surrounded himself. Mr. Lubar has said that the two most important factors in one’s success are tenacity and being in the company of people upon whom you can depend. Regarding the future of his business, Mr. Luber is confident that people with dreams will always need his services. Furthermore, as the IT trend continues to evolve, TDL Global Ventures will be there. You can follow their Instagram page.

See more: https://www.yelp.com/biz/todd-lubar-dba-rockville

Larkin and Lacey — Circuit Court Victory

Undocumented youths across America have been fighting the fight of their lives for the past few weeks. The holidays, normally times of good will and cheer, were overshadowed with anxiety and dread. In 2017, several bills concerning the DACA and DREAM Acts were introduced to Congress.

The Trump administration announced they would be repealing protections offered to those citizens living in America under protection of both acts. Children who arrived in America with their parents as illegal immigrants are often known as DREAMers. Learn more about Jim Larkin and Michael Lacey: http://www.bizjournals.com/phoenix/potmsearch/detail/submission/6427818/Michael_Lacey

They are allowed to reside in America and pursue their own American Dream as normal citizens. Under the DACA Act (Deferred Action Program) these children were protected from being deported. Now, many of the DREAMers have grown into respectable adults and contributing members to American society. DREAMers are our doctors, teachers, students, and lawyers. Read more: Jim Larkin | LinkedIn and Jim Larkin | Crunchbase

December marked a major month in the Congressional proceedings involving the phasing out of DACA. Many supporters are fighting for Senators to introduce a bill similar to the DREAM Act that would protect immigrants’ rights as citizens.

With March 6, 2018 being the date DACA is supposed to begin being phased out, supporters are hoping to rally support from Washington before mid-term elections. In Arizona, Undocumented Students for Education and Equity (USEE) at ASU are hoping to gather enough support to introduce a clean Dream Act. The act would replicate the Dream Act enacted by the Obama administration without the added weight of immigration enforcement or funding for Trump’s border wall.

A small victory in the 2nd Circuit Court of Appeals forced the government to reveal their findings and research for repealing the Dream Act. The decision came about when the National Immigration Law Center and Yale filed a lawsuit against the decision to end the DACA program on the basis that the decision was discriminatory.

Though the Trump administration tried to defend itself against revealing their facts surrounding the decision to adversely affect hundreds of thousands of lives, the lawyers presenting the case pressed them for full disclosure. Siding with the tenets of transparency, the Supreme Court ruled the government would be required to reveal all documentation related to the DACA decision.

Michael Lacey and Jim Larkin support the decision to protect freedom and the Frontera Fund regularly assists activists in the fight against the government’s decision to end DACA. Larkin and Lacey are lobbying with other activists to stop the decision to phase out DACA-DREAM.

Bob Reina: Giving Back To Communoities

An updated version of Live Meetings was just released by maker, Talk Fusion. The release was announced via a broadcast online. The announcement was made by Founder of Talk Fusion, Bob Reina.


Live Meetings is a video conference computer program that allows users to hold online conferences with multiple hosts and up to 500 guests in one online conference room. The software is available through multiple mobile devices and desktops.


A new feature available in the updated version is the ability to record without an additional plug in software. No additional download required, this can be done directly through the web browser they are using.


Talk Fusion has stayed competitive and continues to stay innovative with their development. They have also stayed on top of the latest marketing strategies in order to attract new users to Live Meetings. Learn more: http://blog.talkfusion.com/founder-ceo-bob-reinas-birthday-surprise/


Another great thing about Live Meetings is their impressive audio and video features. It is made to provide clear, crisp audio and video. The best thing about Talk Fusion’s Video Suite software is that it lets users try out the software free for about a month without needed a credit or debit card.


Bob Reina founded Talk Fusion in 2007 after working as a police officer for several years. He discovered his passion for network marketing and decided he needed to pursue it.


Since starting Talk Fusion, Bob Reina and this organization have been dedicated to help people in any way they can. From giving funds to several charities including the Tampa Bay Humane Society and an orphanage in Indonesia, Bib and this organization do all they can to help communities.


Bob also encourages his associates to give the software they have developed to their favorite charities. Talk Fusion truly works towards giving back.

The Chief Executive Officer Of Nabors Industries, Tony Petrello

It’s quite encouraging to note that several businesses, as well as companies within Houston, do not only care about making massive profits from the local community but also cared for them when they are in need of help. For example, people in Houston and the surroundings were hit by the Hurricane Harvey in 2017. The destructions felt in various areas included streets flooding, houses destroyed as well as the supply of necessities could not meet the growing demand. Immediately after the disaster several businesses including the Nabors Industries, H-E-B and Houston Food Bank decided to offer essential services to the affected people.

The employees of the local drilling firm always participate in special events, community projects as well as fundraisers. At Nabors Industries, an integral part of the company culture is giving back to the community, and it is one culture that the Chief Executive Officer Tony Petrello is passionate about. Also on a regular day, the employees work on their health goals at the fitness center as well as getting some coffee from the Naborhood Café on the property. They would then take some time off from work to assist with relief efforts after Hurricane Harvey destroyed the city. Tony noted that the workers went there whenever the need arises and they would be paid to show appreciation for the service.

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Tony Petrello was married to Cynthia. The duo met while in college, and their relationship blossomed to be one of its kind. Cynthia and Tony became very close to each other that they partnered in many charitable events in life apart from their shared passion for education. More so, they would make Houston the central place for their philanthropic activities in spite of Tony’s original home being New Jersey. To anyone that followed charitable and philanthropy acts within Houston, Tony’s name would never go unmentioned since he had established himself as one of the best generous people of the time. Tony studied in Yale University where he met with professor Serge Lang who was a famous mathematician as well as an author. The latter became his mentor who impacted his life in a positive way.

With a J. d degree from Harvard University School of Law, Tony Petrello joined the Baker & McKenzie law firm where he served as the Managing Partner of the firm. Besides, Petrello had a BS degree in Mathematics from Yale University. In 1991, he joined Nabors Industries to serve as Chief Operating Officer.

Search more about Tony Petrello: http://www1.salary.com/Anthony-G-Petrello-Salary-Bonus-Stock-Options-for-NABORS-INDUSTRIES-LTD.html

Michael Lacey is an Inspirational Mathematician, and he is doing it One Problem at a Time

Michael Lacey has made many accomplishments through the years from his passion for mathematics. Michael Lacey received his Ph. D. from the University of Illinois at Urbana-Champaign in 1987, he wrote his proposition on probability about Banach spaces.

He has also done some outstanding work by unraveling a mathematical problem involving the law of the iterated logarithm of empirical characteristics function. Read more: Michael Lacey | Wikipedia and Michael Lacey |Math Alliance

After receiving his doctorate, he began employment at Louisiana State University and the University of North Carolina at Chapel Hill. During his tenure in North Carolina, he affiliated with Walter Phillip to demonstrate evidence of the central limit theorem. Leaving his employment from the previous schools, he journeyed to take occupation at Indiana University for about seven years.

During his position there, Michael Lacey took the time to expand his horizons by furthering his education; he established the National Science Foundation Postdoctoral Fellowship. This establishment led him to gain comprehension and discovery on the bilinear Hilbert transform.

Now Dr. Lacey is teaching at Georgia Institute of technology for over twenty years. Dr. Michael Lacey has made many accomplishments through his transitions from different positions down through the years.

He has also made an impact on students, that have sought him to be influential. His influence on them has led them to advancement in their education as well as employment.

Michael Lacey is dedicated to inspire and motivate students who are looking for some guidance that can help steer them to achieve their goals. Michael Lacey has made a trademark in the field of mathematics.

The Strength of Fabletics in the Athleisure wear World

Fabletics is a company that has become a trendsetter, and Kate Hudson is responsible for a large part of this. She has developed a company that provides athleisure wear and stylish athletic clothing to women that are trying to make the best of each workout session that they engage in.


Kate Hudson has gone the distance to transition from the role of an entertainer to that of a retail clothing mogul. She is still in the acting business, but this has become a secondary thing to Hudson. Her focus right now is clearly on Fabletics, and anyone that knows her can see exactly her passion.


People know alot about what she is doing in the industry because she is always talking about the Fabletics brand. She does not let one moment go by when she is doing an interview to not inform people about what she is doing next with Fabletics. This is why the company has received a lot of positive buzz in recent months. People are engaged with what Kate Hudson is talking about, and they are dying to know more about this brand that stands out from so many of the other competitors.


The competition is strong, but Hudson is not worried. She has her mind on building a stronger brand of athletic clothing than what people have seen in the past. She wants to create something that is new and exciting, and she has done this in full force.


Kate has managed to put her time into getting people connected to Fabletics because the brand is always presenting something new. People see new garments on this website every week. That is not something that is done with any other line of athletic clothing. Few companies have the ability to even bring forth new garments on a monthly basis. Kate Hudson has gone against the grain and decided to do this on a weekly basis. That definitely makes this brand stand out unlike anything else that people have seen before.


Hudson is proving that she has what it takes to make Fabletics one of the best when it comes to athletic clothing for women. She is going against the grain and giving consumers the type of athletic clothing brand that she always wanted to see. She knew that there was a void missing in the athletic clothing industry, and she has done her best to fill it.

Entrepreneurship Success Inspired by Todd Lubar

Have you ever wondered what entrepreneurs do differently from you that makes them stars? Well, the only way to learn is by reading about them. Todd Lubar is the President of LLC. He is on the list of the top 25 mortgage originators. He has ventured into different fields, including the entertainment sector.

How is Todd Lubar’s Day Like?

It is essential to know how the successful people begin their day. This is because the morning is the pace setter of the day.

Todd Lubar begins his day with a cup of coffee. He then takes breakfast with his children. This is important because we know entrepreneurship can separate us from our loved ones. This would be fulfilling.

Todd Lubar then checks the news, email and website toddlubar.com as well. He explains that using the information; he can come up with a good plan for his day.

Todd Lubar then workouts before going to work. Working stretches his muscles and kills the fatigue. He is, therefore, assured of a fulfilling day at work.

He says that if he had a chance to start over again, he would only change one thing. These are the people who he surrounds himself with in life. He says that you should only associate with people who build you. People who challenge you. This will constantly help you grow in all aspects.

Todd Lubar advises young business persons to wake up every day and work until they can’t work anymore. Then wake-up and work some more. He says success does not come easily. It is earned. He says that even if your work seems repetitive, keep working. He reminds entrepreneurs to remember their goals. This is because, it is the small times of hard work that will take you where you want.

Todd Lubar says that he has made it by establishing a culture of trust and belief in the company. Through this, they have been able to achieve their goals. The staff here are comfortable and know their opinion is valid. These ideas are what keeps them moving. Despite the downfalls they have heard, this culture has played a significant role in the company. Follow Todd on Facebook.

The In-Depth Thoughts And Ideals Of Scott Rocklage

Scott Rocklage, PhD has been involved with 5AM Ventures since 2003. He has extensive experience in healthcare management, and his leadership was partially responsible for several drugs receiving FDA approval. 5AM Ventures is a firm based on the field of science, and the focus is often on the newer areas of life science. His work puts him in contact with doctors, businesses executives, and entrepreneurs. Scott Rocklage turns promising ideas into possible medications for unresolved medical needs. He believes cancer treatments can be established by targeting specific genotypes and mutations, and he is excited by the future possibilities in this area.


Scott Rocklage is extremely organized, and manages his time quite well. He believes taking risks are an important part of any successful business venture. He feels working for an established company limits future possibility, and the future is best controlled with entrepreneurship. He has remained true to where his knowledge makes him the most effective, and he bases his business on his strengths. He feels this becomes increasingly important during periods of challenge, and does not attempt to try something appearing too easy simply because it fits with the current times.


Most of Scott Rocklage’s failures have been in the area of management. He learned through experience once the wrong individual is hired for a position, the best option is to move forward quickly. He has come to understand goals and performance reviews do not change the characteristics or fundamental nature of a person. He has spoken about services and software, and does not believe they impact his current situation, or investing in life science ventures. Scott Rocklage was impressed with a classic book titled Good to Great. He explained the book as a timeless tome, and stated it was priceless in the understanding of both performance and business.


When Scott Rocklage was asked about the most important key learnings he had acquired in his life, he responded with not being afraid to take measured risks. He spoke of his theory regarding hiring the wrong individual for a position, and the importance of getting past it and moving forward. Learn more: https://www.crunchbase.com/person/scott-m-rocklage

Human Rights Organizations in America

ACLU Immigrants’ Rights Project

ACLU Immigrants’ Rights Project is an organization which protects the rights of immigrants; both human rights and civil rights. The groups apply various approaches which are meant to achieve an effective human rights protection campaign.

The group applies three approaches namely; advocacy, litigation, and outreach. In the United States, this is the biggest advocacy group. It carries the highest number of litigation related to human rights violations and protection. Most of the litigation cases are taken to the highest court on the land, the Supreme Court while others are taken to the district courts.

ACLU Immigrants’ Rights Project is concerned with how to protect the rights of the underprivileged in the societies.

The group hopes to achieve equality in human race by effecting laws that support the human rights as they are enshrined in the constitution of the United States.

Amazon Watch

This is an organization that works in collaboration with environmental organizations in San Francisco to protect the rights of the indigenous people. With the industrialization taking over it has become increasingly important that the people be protected from the negative effects of industrialization such as air, soil and water pollution.

The Amazon area has recorded increase in infrastructural activities related to oil and gas. Both of these put the people in the area at the risk of negative environmental effects in case of a leakage in the system.

Advocates for Human Rights

Advocates for Human Rights is an organization made up of lawyers who are dedicated to fighting for human rights. This organization uses litigation as means to push through their point. Composed of advocates the organization goes to courts to block laws that are discriminatory and do not support the principles of human rights.

The Lacey and Larkin Frontera Fund

This is an organization which has been at the forefront in supporting human rights groups in Arizona. The organization was created by two journalists Michael Lacey and Jim Larkin. They started the organization with $3.75 million.

The money was from settlement fees they were awarded by the courts of appeal of the United States. They had been unfairly arrested, and the courts recommended they be compensated.

All these organizations have one thing in common. They are all pushing for a better society that is guided by fairness and respect for human life. They are pushing for a better society that does not bend the law to treat some people unfairly. They respect the human rights as guaranteed in the law. Human rights dictate that all human beings are equal and deserve to be treated as so.

According to the UN charter on human rights, the rights of every human being are equal regardless of the origin of a person. Most of the human rights movements are pushing for better treatment of immigrants communities in the United States. For the longest time now, the united states have been marred by cases of human rights violations especially for the migrants than any other group.

Immigrants and minorities in the United States have faced a lot of challenges in the fight for their rights. There have been numerous legislations which have subjected immigrants to serious human rights violations.

Learn more about Jim Larkin and Michael Lacey:

Michael Lacey