José Auriemo Neto, a Brazilian executive, doubles as the CEO and the chairman of JHSF Participacoes SA. JHSF Participacoes is a real estate venture that specializes in the development of residential and commercial properties in Brazil. In his position in this company, José Auriemo oversees the interest of the brand in public developments, hotels, and office buildings and also administers the extensive shopping of the group as well as a retail portfolio, which includes Cidade Jardim shopping center located in Säo Paulo, Bela Vista found in Salvador, and Metrô Tucuruv.
JHSF was founded in the early 1970s and has gained great success expanded even internationally to New York and Miami in the USA and Punta del Este in Uruguay. Today, it stands as a daring and pioneering company that always offers appropriate solutions to projects. Ideally, it hosts its major operations in São Paulo, but it also has other major offices in Salvador and Manaus.
In 2009, Aureimo led the company into its first venture in the retail sector where he signed partnership agreements with Jimmy Choo, Hermes and Pucci. He also opened the first retail outlet of luxury brands in the Cidade Jadrim shopping complex. The group then went ahead to secure a partnership agreement with Valentino where it launched R.E.D. Valentino and Valentino stores in Brazil. The company is still experiencing tremendous advancements to date.
He attended FAAP (Fundação Armando Álvares Penteado) University located in Sao Paulo and after graduating, he joined JHSF in 1993, from where he began his career. The building executive decided to create a service department in this company in 1997 in which they came up with a parking lot management company. Following the success of this newly created department, Auriemo Neto obtained the rights to construct the first shopping destination in 1998, and it was named Shopping Santa Cruz.